Mistaking word-of-mouth for referrals is hugely damaging for small business owners. Here’s why. Word-of-mouth is someone mentioning your name in conversation. It’s what happens when a past client says something positive about you to an acquaintance or someone casually mentions you in a group. It’s nice to know your name is circulating, and it’s good…
Most business owners are sitting in a goldmine full of potential referrals, almost hiding in plain sight. That’s why one’s existing network is the first places I advise my clients to look when developing a powerful referral strategy. The key is knowing where to look and how exactly to reconnect. Today, I want to explore…
Should you spend time developing a referral marketing strategy? Is it worth it? What are the benefits exactly? In this post I want to have a look at the key benefits of referral marketing for service-based business owners, so you can decide whether it’s for you. I love this quieter, trust-based approach to client attraction…
Referral marketing is often misunderstood yet it’s one of the most powerful ways to grow a business. Many business owners assume it’s just “word of mouth” and that it requires copious amounts of networking and asking for favours. In this article, I want to clear up some of these misconceptions and explore why they might…
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